EXEED is set to host its 2026 International User Summit in China from October 18 to 23, bringing together users and partners from around the world under the theme “The Pulse Lives on”. With its overseas user community now exceeding 550,000 across more than 60 markets and the EXEEDers Club celebrating its fifth anniversary, the summit highlights the brand’s continued commitment to bringing users closer to its products and involving them in its ongoing development.
Following last year’s summit, which introduced new energy vehicles, Texxeract technology and EXEED’s evolving family design language, this year’s event will bring together two key experiences: Brand Design Day and Track Experience Day. Together, they will offer a closer look at EXEED’s vision for future luxury, combining forward-looking design with performance validation under demanding driving conditions.
Brand Design Day will focus on interiors and introduce a new design language through concept models such as the MPV CONCEPT and ET9, reflecting EXEED’s approach to future luxury and contemporary automotive design. The showcase builds on the brand’s recent product developments, which have attracted positive feedback across international markets for their distinctive styling, intelligent cabins, new energy performance and energy efficiency.
On October 19, Track Experience Day will take place at Zhejiang International Circuit, where the EXLANTIX ET FL, RX FL and RX MY will make their track experience debut before more than 100 users and partners from global markets. Featuring battery electric vehicle (BEV), range-extended electric vehicle (REEV) and plug-in hybrid electric vehicle (PHEV) powertrain technologies, the three models will demonstrate their capabilities across a series of performance challenges.
The program will include straight-line acceleration, cornering and handling exercises, gymkhana challenges and circuit laps, alongside demonstrations such as brake drifting and extreme obstacle slalom. These activities will give participants the chance to experience the vehicles in action and see how their performance and control hold up under different driving conditions.
Each model brings a different focus to the experience. The EXLANTIX ET FL is designed around family travel, with cabin upgrades aimed at enhancing comfort and intelligent interaction. The RX FL carries forward the RX’s performance DNA, with upgrades across design, intelligence, luxury and comfort, while the RX MY is positioned as a flagship model suited to a range of driving scenarios.
The track experience also builds on EXEED’s testing and validation program across 11 professional race circuits worldwide between 2025 and 2026, including locations in Chile, the UAE, Kuwait, Poland, Australia and Kazakhstan, as well as Germany’s Nürburgring. These sessions assess sustained power delivery, chassis performance under changing loads and braking reliability under demanding conditions, with the findings contributing to further product calibration.
Beyond performance demonstrations, Track Experience Day will incorporate user research to gather feedback on the vehicles and their driving characteristics. This approach reflects EXEED’s broader commitment to user co-creation, through which insights from real-world experiences and direct engagement help inform product development and future improvements.
That same approach has shaped EXEED’s relationship with its global community over the past five years. Through the EXEEDers Club, the brand has created opportunities for users to take part in product co-creation sessions, track experiences, cultural gatherings and premium lifestyle events. These activities have helped turn the relationship between EXEED and its users into an ongoing exchange of ideas, experiences and feedback.
Throughout 2026, EXEED has further strengthened these connections through initiatives spanning technology, culture and international events. These have included the unveiling of its European strategy at Brand Night in April, the introduction of RX PHEV technology to Italian universities in May, and the “To What Comes Next” global watch party series, which brought together automotive enthusiasts and football fans in cities including Warsaw, Riyadh and Casablanca between June and July.
For Saudi Arabia, where interest in advanced automotive technology, distinctive design and capable SUVs continues to shape the premium segment, the summit provides a closer look at EXEED’s evolving product direction and its approach to combining performance, comfort and intelligent features. The event also reflects the importance of engaging users directly, gathering feedback and developing vehicles around a range of driving needs and lifestyles.
As the 2026 EXEED International User Summit approaches, “The Pulse Lives on” captures the brand’s continued focus on connecting technology, design and performance with the people who experience its vehicles. Through the unveiling of future design concepts, the debut of new models on the track and direct engagement with its global community, EXEED aims to carry this momentum into its next chapter of development.
