SAL Logistics Services, the Kingdom’s national leader in cargo handling, logistics solutions, and supply chain management, announced its sponsorship of the Dakar Rally, reflecting its commitment to supporting global sporting events aligned with the objectives of Saudi Vision 2030.
This sponsorship underscores SAL’s strategic direction to support initiatives with national impact and to enhance the Kingdom’s visibility on the global sports stage, in line with Vision 2030 goals.
Commenting on the sponsorship, Mr. Rayan Albakri, Chief Strategy, Development & Execution Officer at SAL, said:
“SAL’s sponsorship of the Dakar Rally reflects our strategic direction to support initiatives and events with national impact, and to strengthen the Kingdom’s presence on the global sports stage in line with Saudi Vision 2030. We are proud to be part of this world-renowned event, which reinforces Saudi Arabia’s position as a destination for major international events and contributes to the growth of the sports sector and the opportunities it creates.”
The Dakar Rally 2026 is set to take place in the Kingdom from 3 to 17 January 2026 and is widely regarded as one of the world’s leading desert rally events. The rally is expected to welcome more than 800 competitors from around the world across multiple categories, competing through stages that span varied terrains and require the highest levels of readiness and organization. This sponsorship aligns with SAL’s strategy to support initiatives with national impact and to further strengthen the Kingdom’s global standing.
SAL Logistics Services is a leading provider of integrated logistics services. Its strength lies in cargo handling for a wide range of airlines across the Kingdom’s air gateways, in addition to delivering end-to-end logistics solutions for partners across sectors including sports, entertainment, culture, and the art, supporting the realization of Saudi Vision 2030 and contributing to the Kingdom’s ambition to become a global logistics platform and an international hub for exports and imports shipments.
