The National Security Services Company (SAFE), owned by the Public Investment Fund (PIF), today signed a sponsorship contract with Saudi Arabian Club Al Ittihad for a period of three years that includes mutual commercial and marketing rights between the two parties. This agreement comes to reflect the integration of the security sector with sports in line with the objectives of the Saudi Vision 2030 and will contribute to supporting both parties to upgrade the two sectors, to keep on the continuous success, and provide a unique opportunity to enrich communication with fans and beneficiaries.
The CEO of The National Security Services Company (SAFE), Mr. Turki bin Matooq Al-Thonayan, said: “We are pleased to sponsor Al-Ittihad Club and support its successful journey in the sports sector, and as a security company that aims to contribute to achieving the objectives of the quality of life initiative, including supporting the sport sector in the Kingdom, which contributes to achieving the objectives of the Saudi Vision 2030, and we believe that this sponsorship comes as an effective way to support a distinguished club, and raise the fans quality of life, which is part of (SAFE) initiatives to support and sponsor sports activities in Saudi Arabia and support national initiatives.”.
On the other hand, the CEO of Al Ittihad Club, Mr. Abdulwahab bin Ahmed Abed, said: “We are proud to be sponsored by the National Security Services Company (SAFE) as they are a trusted partner in the Kingdom for the private security sector to enhance its support for the sport sector and the quality of life initiative in the Kingdom in line with our goals and values, and we look forward to this sponsorship achieving more successes.”
The sponsorship between the National Security Services Company (SAFE) and Al Ittihad Club officially kicks off at the beginning of the next season.